The Problem of Introducing Visuality to a General University Audience

Free Public Lecture

The Problem of Introducing Visuality to a General University Audience

Macgeorge Fellowship Lecture

This is a report on a book James Elkins is co-authoring with Erna Fiorentini (Karlsruhe) for Oxford University Press called Visual Worlds. It is a big textbook (including all-color, a website and international marketing) intended as an introduction to visuality in all fields. The book will address the claim that we are an exceptionally visual culture; this is often said, but there is still no introductory university course or textbook on visuality in all fields, except for 'art appreciation' or 'visual literacy' books, which are at a secondary school level, and visual studies texts (beginning with John Berger’s), which omit science, medicine, engineering and other university subjects taught with visual components.

Here Elkins will sketch the conceptual and educational issues involved in attempting to address the many forms and practices of visuality, and vision in general, in a single book.

Image credit: Alamy Stock Photo

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