Skill Development for Rural Prosperity - UDAY Skills’ ‘Project Mooo’
Free Public Lecture
Australia India Institute, the University of Melbourne
147-149 Barry Street Carlton
T: (03) 9035 7538
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According to World Bank figures, 67 per cent of India’s population live in rural areas with over 58 per cent of the rural households depending on agriculture as their principal means of livelihood. The rural population, especially women, have been bound by traditions, customs and societal obligations since time immemorial and only recently can we see rural youth and women try break the societal shackles with their aspirations and determination.
The Government of India is trying to support the capacity building of the rural population as less than 3% of India’s total population are formally skilled. There is a need for private enterprises to complement the Government’s efforts and UDAY is trying to do just that.
UDAY is a social enterprise involved in empowering disadvantaged youth, women and farmers in India through skills education and vocational training. UDAY's first project ‘Project Mooo’ under its Rural Prosperity initiative is developing an innovative holistic solution where selected rural youth and women will act as ‘Village Level Entrepreneurs’ to provide skill training using a ‘Bootcamp’ approach and offer extension services (market linkages, credit/insurance etc.) to dairy farmers. Village Level Entrepreneurs will drive a fully equipped world class Mobile Dairy Van that will travel to villages to provide hands-on skills training to the dairy farmers.