Competition or Collaboration? Cultural Diplomacy Institutes in Multicultural Melbourne
North Theatre (Room 239)
T: (03) 9035 3014
This Public Conversation Event will bring together leaders of the Alliance Française, the Goethe-Institut Australien and the Confucius Institute at the University of Melbourne. It will provide a unique opportunity to get a behind the-scenes glance at the institutes’ management operations, cultural programming and local challenges. Discussing the East vs the West strategic diplomacy approaches, this moderated public conversation will explore how the institutes interact with the local community to create a competitive and appealing image in the eyes of a highly multicultural public in Melbourne. The seminar will expose the current state of contemporary cultural diplomacy by looking at risks, opportunities and future directions of the sector’s development and providing international insights from France, Germany and China.